Featuring broad reach spanning 1,481,465 records, the Sports Illustrated Wiland Direct Modeling Program targets buyers active in sports and athletics. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Wiland direct members can apply their models to sports illustrated's subscriber universe to connect with their ideal customer type for highly successful marketing campaigns that resonate with sports fans.
| Category | Sports |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $155/M |
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