DirectSelect Pet Owners provides broad reach spanning 4,500,000 records, connecting marketers with contacts in pets. DirectSelect pet owners are parents to cats, dogs or horses and take great pride in taking care of them. Marketers leverage this data for targeted marketing outreach, gaining the ability to connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
Directselect pet owners are parents to cats, dogs or horses and take great pride in taking care of them.
| Category | Pets |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $120/M |
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