Featuring broad reach spanning 8,688,377 records, the Families Caring For An Elder targets homeowners active in occupant & resident. Households who've indicated an aging parent or relative 65 years or older resides with them. This list is built for targeted marketing outreach, enabling marketers to connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
Households who've indicated an aging parent or relative 65 years or older resides with them.
| Category | Occupant & Resident |
| Segment | Consumer |
| Universe Size | 8,000,000+ |
| Base CPM | $120/M |
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