Featuring broad reach spanning 2,116,368 records, the Pop! - Music Enthusiasts targets contacts active in music and record buyers. Individuals who pay for products and services relating to music or the music industry. Marketers leverage this data for direct mail campaigns, gaining the ability to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Individuals who pay for products and services relating to music or the music industry.
| Category | Music and Record Buyers |
| Segment | Consumer |
| Universe Size | 2,000,000+ |
| Base CPM | $125/M |
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