The Music Trends Big Band delivers a curated database of contacts in music and record buyers, offering solid coverage with 264,787 available records. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Consumers who have purchased two or more big band music cd's, dvd's or have downloaded songs from online sources either for themselves or as gifts, reflecting their love for the nostalgic sounds of the era.
| Category | Music and Record Buyers |
| Segment | Consumer |
| Universe Size | 200,000+ |
| Base CPM | $135/M |
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