Featuring solid coverage with 395,700 available records, the Affluent Book & Music Buyers targets buyers active in music and record buyers. Individuals with confirmed mail order purchasing patterns, specifically pertaining to book and music products. Marketers leverage this data for consumer acquisition programs, gaining the ability to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Individuals with confirmed mail order purchasing patterns, specifically pertaining to book and music products.
| Category | Music and Record Buyers |
| Segment | Consumer |
| Universe Size | 300,000+ |
| Base CPM | $140/M |
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