Featuring massive nationwide reach across millions of records, the Mobile Source - Male Cell Phone Users targets contacts active in men's. Male consumers that have purchased premium content such as ringtones, wallpaper or both types of services for their mobile devices. This list is built for multi-channel marketing campaigns, enabling marketers to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Male consumers that have purchased premium content such as ringtones, wallpaper or both types of services for their mobile devices.
| Category | Men's |
| Segment | Consumer |
| Universe Size | 60,000,000+ |
| Base CPM | $145/M |
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