The Reluctant Online Surfing Seniors delivers a curated database of inquirers in mature market, offering broad reach spanning 6,200,000 records. Seniors who have responded to a mail piece or online survey seeking an easier softer, safer way to participate in the digital world. Designed for multi-channel marketing campaigns, this data helps you access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Seniors who have responded to a mail piece or online survey seeking an easier softer, safer way to participate in the digital world.
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 6,000,000+ |
| Base CPM | $120/M |
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