Featuring massive nationwide reach across millions of records, the On Golden Pond: Age 50 and Beyond targets homeowners active in mature market. Designed for targeted marketing outreach, this data helps you connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
Individuals with household incomes of $200,000 or greater, who have also been identified as wealthy through a proprietary wealth rating logarithm showcasing their potential for luxury spending.
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 50,000,000+ |
| Base CPM | $110/M |
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