The Grandparent Households delivers a curated database of homeowners in mature market, offering broad reach spanning 4,868,637 records. Grandparents who are both educated and wealthier than any previous grandparent generation. Use this list to power consumer acquisition programs and target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Grandparents who are both educated and wealthier than any previous grandparent generation.
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $110/M |
Add this list to your quote cart, or get free counts for any audience.