Featuring broad reach spanning 3,010,500 records, the Equinox-African American Boomers targets buyers active in mature market. African-American baby boomers who are known mail order and retail buyers. Designed for consumer acquisition programs, this data helps you target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
African-american baby boomers who are known mail order and retail buyers.
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 3,000,000+ |
| Base CPM | $125/M |
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