Featuring solid coverage with 204,153 available records, the Direct Mail Senior Donors targets donors active in mature market. Conscientious and active older Americans who have donated to a campaign addressing Social Security and Medicare issues. Marketers leverage this data for direct mail campaigns, gaining the ability to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Conscientious and active older americans who have donated to a campaign addressing social security and medicare issues.
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 200,000+ |
| Base CPM | $135/M |
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