Featuring broad reach spanning 1,599,477 records, the Consumer Trends Turning 60 Masterfile targets buyers active in mature market. Direct response buyers who are turning 60 this year and who have made two or more offline or online purchases of a variety of products. Use this list to power direct mail campaigns and reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Direct response buyers who are turning 60 this year and who have made two or more offline or online purchases of a variety of products.
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $135/M |
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