50+ and Still Going Strong provides broad reach spanning 6,899,296 records, connecting marketers with homeowners in mature market. This list is built for consumer acquisition programs, enabling marketers to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
This list is compiled of seniors and senior households. Active, social, mature individuals, many retired or semi-retired; living on modest income, yet engaged in community activities.
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 6,000,000+ |
| Base CPM | $75/M |
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