Featuring broad reach spanning 2,150,500 records, the In The Know-Newspaper Subscribers targets subscribers active in magazines (general). Consumers who read the online version or subscribe to daily newspapers. Marketers leverage this data for targeted marketing outreach, gaining the ability to connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
Consumers who read the online version or subscribe to daily newspapers.
| Category | Magazines (General) |
| Segment | Consumer |
| Universe Size | 2,000,000+ |
| Base CPM | $120/M |
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