Featuring broad reach spanning 6,875,491 records, the Affordable Health Insurance Direct targets contacts active in insurance buyers. Use this list to power consumer acquisition programs and target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Health benefit and insurance applicants that have been contacted via online and multi-channel campaigns, and completed a detailed application form are often seeking affordable coverage options tailored to their needs.
| Category | Insurance Buyers |
| Segment | Consumer |
| Universe Size | 6,000,000+ |
| Base CPM | $125/M |
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