Featuring broad reach spanning 1,430,527 records, the Young Boomers (Ages 44-54) targets inquirers active in general. Whether you're running targeted marketing outreach or building awareness, this list lets you connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
Boomers born between 1957 and 1967 who are interested in a variety of life-enhancing opportunities: new business investment, travel, golf, second homes, and experiences that enrich their lifestyle and social connections.
| Category | General |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $135/M |
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