The Third Life Phase Adults delivers a curated database of contacts in general, offering broad reach spanning 8,466,913 records. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Baby boomers over 55 years old who have come to a point in their life where there are many changes occurring within their career, family, and personal aspirations, seeking new opportunities and adventures.
| Category | General |
| Segment | Consumer |
| Universe Size | 8,000,000+ |
| Base CPM | $110/M |
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