The Generation Nation = Y Born 1977-1994 is a large-scale mailing list featuring contacts in general. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Consumers born between 1977-1994.
| Category | General |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $120/M |
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