The Bright Start - Trigger Masterfile is an expansive mailing list featuring homeowners in general. Consumers who have all responded to a direct response vehicle and have all had a significant lifestyle trigger in their household. Marketers leverage this data for targeted marketing outreach, gaining the ability to connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
Consumers who have all responded to a direct response vehicle and have all had a significant lifestyle trigger in their household.
| Category | General |
| Segment | Consumer |
| Universe Size | 30,000,000+ |
| Base CPM | $90/M |
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