The Walter Drake Buyers is a large-scale mailing list featuring buyers in general merchandise mail order buyers. Women, age 55+ who are buyers of household goods from Walter Drake. This list is built for multi-channel marketing campaigns, enabling marketers to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Women, age 55+ who are buyers of household goods from walter drake.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $140/M |
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