The RUF High Performance Lists - Retail Shopping delivers a curated database of homeowners in general merchandise mail order buyers, offering massive nationwide reach across millions of records. Households projected to have a very high likelihood to engage in retail shopping at specific stores in the last 3 months. Marketers leverage this data for direct mail campaigns, gaining the ability to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Households projected to have a very high likelihood to engage in retail shopping at specific stores in the last 3 months.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 10,000,000+ |
| Base CPM | $105/M |
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