Reach buyers in general merchandise mail order buyers with this consumer mailing list, offering broad reach spanning 1,070,183 records. Designed for consumer acquisition programs, this data helps you target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Consumers who make purchases for incidentals, including paper products, household products and groceries as well as baby formula and diapers, makeup, and personal care items, actively engaging with brands online.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $135/M |
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