Oriental Trading Company Wiland Direct Modeled File provides broad reach spanning 1,800,000 records, connecting marketers with buyers in general merchandise mail order buyers. Marketers leverage this data for consumer acquisition programs, gaining the ability to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Buyers who are responsive to a wide array of offers including: apparel, children's items, crafts, collectibles, financial services, fundraising, gift and general merchandise.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $120/M |
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