Oriental Trading Company Marketing Genetics Enhanced provides broad reach spanning 1,800,000 records, connecting marketers with contacts in general merchandise mail order buyers. Designed for consumer acquisition programs, this data helps you target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Enhanced with marketing genetics information, the oriental trading company file is selectable by consumer catalog and online transactional purchase behaviors for targeted marketing.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $120/M |
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