The Marketing Response Advantage @ ARM delivers a curated database of buyers in general merchandise mail order buyers, offering broad reach spanning 5,801,669 records. Shoppers who enjoy purchasing through catalogs, online websites, as well as the retail level. Whether you're running consumer acquisition programs or building awareness, this list lets you target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Shoppers who enjoy purchasing through catalogs, online websites, as well as the retail level.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 5,000,000+ |
| Base CPM | $105/M |
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