The LivePath Direct Response Shopping With Coupons, Cashback and Loyalty Points delivers a curated database of buyers in general merchandise mail order buyers, offering broad reach spanning 4,000,000 records. Shoppers who have purchased a variety of items after receiving eligibility coupons, cashback offers or loyalty points from a direct response vehicle. Whether you're running multi-channel marketing campaigns or building awareness, this list lets you access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Shoppers who have purchased a variety of items after receiving eligibility coupons, cashback offers or loyalty points from a direct response vehicle.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $210/M |
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