The IDG Consumer Database is a substantial mailing list featuring buyers in general merchandise mail order buyers. Professionals who are not only tech savvy experts but also well educated buyers of home products. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Professionals who are not only tech savvy experts but also well educated buyers of home products.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 700,000+ |
| Base CPM | $175/M |
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