Herrington - Wiland Modeling Masterfile provides solid coverage with 145,108 available records, connecting marketers with buyers in general merchandise mail order buyers. Wiland Direct members can apply their models to the Herrington Catalog buyers file allowing them to reach their ideal target audience. Designed for multi-channel marketing campaigns, this data helps you access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Wiland direct members can apply their models to the herrington catalog buyers file allowing them to reach their ideal target audience.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 100,000+ |
| Base CPM | $170/M |
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