Family First - DNA Testing Kit Buyers provides broad reach spanning 4,688,371 records, connecting marketers with buyers in general merchandise mail order buyers. Individuals who have all purchased a DNA testing Kit to explore their heritage. This list is built for multi-channel marketing campaigns, enabling marketers to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Individuals who have all purchased a dna testing kit to explore their heritage.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $155/M |
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