The Boomer Nation Does Retail is a large-scale mailing list featuring contacts in general merchandise mail order buyers. Baby boomers are known to read their direct mail/advertisements and will visit the retail store within 90 days of receiving the marketing material. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Baby boomers are known to read their direct mail/advertisements and will visit the retail store within 90 days of receiving the marketing material.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $125/M |
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