Boomer Buyers provides broad reach spanning 8,690,027 records, connecting marketers with buyers in general merchandise mail order buyers. Whether you're running direct mail campaigns or building awareness, this list lets you reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
These boomer buyer households are members of the forever-young generation. Baby boomers are fast becoming the largest segment of american society, embracing new trends and technologies while valuing quality and experience.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 8,000,000+ |
| Base CPM | $75/M |
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