The Baby Boomer MOB's delivers a curated database of buyers in general merchandise mail order buyers, offering massive nationwide reach across millions of records. This list is built for direct mail campaigns, enabling marketers to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Baby boomer who are mail order buyers.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 40,000,000+ |
| Base CPM | $100/M |
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