Reach buyers in general merchandise mail order buyers with this consumer mailing list, offering massive nationwide reach across millions of records. America's Baby Boomers who have a higher response rate to direct mail than any other generation. Marketers leverage this data for targeted marketing outreach, gaining the ability to connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
America's baby boomers who have a higher response rate to direct mail than any other generation.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 30,000,000+ |
| Base CPM | $105/M |
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