"America's Home Life" Bargain Hunters provides broad reach spanning 4,500,000 records, connecting marketers with contacts in general merchandise mail order buyers. Individuals who find the lowest price but the best value for the products and services they purchase. This list is built for direct mail campaigns, enabling marketers to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Individuals who find the lowest price but the best value for the products and services they purchase.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $120/M |
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