Active Mail Order Buyers Index - Q5 provides broad reach spanning 4,500,000 records, connecting marketers with buyers in general merchandise mail order buyers. Households that are likely active mail order shoppers and use credit cards. Marketers leverage this data for direct mail campaigns, gaining the ability to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Households that are likely active mail order shoppers and use credit cards.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $90/M |
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