Featuring broad reach spanning 2,150,480 records, the Light Beer, Intent To Buy targets contacts active in epicurean & specialty foods. Use this list to power targeted marketing outreach and connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
Individuals who enjoy how light beers are versatile and easy to drink, and they are likely to choose a light beer both when out with friends and while relaxing at home, appreciating the refreshing taste and lower calories.
| Category | Epicurean & Specialty Foods |
| Segment | Consumer |
| Universe Size | 2,000,000+ |
| Base CPM | $140/M |
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