Featuring massive nationwide reach across millions of records, the Modus Vivendi New Way Of Life - Recreation & Leisure targets contacts active in entertainment. This list is built for consumer acquisition programs, enabling marketers to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Lifestyle attributes for responsive consumers who enjoy cultural and art events, rv vacations, domestic travel, international travel, home video games, and family-oriented activities that enrich their leisure time.
| Category | Entertainment |
| Segment | Consumer |
| Universe Size | 10,000,000+ |
| Base CPM | $85/M |
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