First Jobs provides broad reach spanning 4,606,978 records, connecting marketers with buyers in credit card usage and personal finance. Young adults, ages 18-25, just entering the job market; includes mail order buyers and credit card candidates. Marketers leverage this data for direct mail campaigns, gaining the ability to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Young adults, ages 18-25, just entering the job market; includes mail order buyers and credit card candidates.
| Category | Credit Card Holders |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $75/M |
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