The Families Who Charge It! is a large-scale mailing list featuring homeowners in credit card usage and personal finance. Households that use their credit cards freely to purchase spur-of-the-moment items as well as necessary household goods and services. Use this list to power consumer acquisition programs and target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Households that use their credit cards freely to purchase spur-of-the-moment items as well as necessary household goods and services.
| Category | Credit Card Holders |
| Segment | Consumer |
| Universe Size | 7,000,000+ |
| Base CPM | $120/M |
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