Featuring broad reach spanning 3,162,263 records, the Annie's Wiland Direct Modeled Selections Program targets members active in crafts, hobbies, and model building. Wiland Direct members who can have their custom models applied to the Annie's Masterfile. Use this list to power consumer acquisition programs and target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Wiland direct members who can have their custom models applied to the annie's masterfile.
| Category | Crafts, Hobbies & Models |
| Segment | Consumer |
| Universe Size | 3,000,000+ |
| Base CPM | $155/M |
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