This consumer mailing list offers access to contacts in children's products and parenting, with broad reach spanning 1,440,000 records. Parents who are buying and charging the most for their tot during the months and weeks leading up to their birthday. Marketers leverage this data for consumer acquisition programs, gaining the ability to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Parents who are buying and charging the most for their tot during the months and weeks leading up to their birthday.
| Category | Children |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $140/M |
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