Featuring solid coverage with 367,442 available records, the Parenting Single targets homeowners active in children's products and parenting. Single mothers or fathers who have purchased merchandise during the previous 30 days for their children or household. Marketers leverage this data for direct mail campaigns, gaining the ability to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Single mothers or fathers who have purchased merchandise during the previous 30 days for their children or household.
| Category | Children |
| Segment | Consumer |
| Universe Size | 300,000+ |
| Base CPM | $145/M |
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