The HearthSong and Magic Cabin Data Axle Behavioral Models Masterfile delivers a curated database of contacts in children's products and parenting, offering solid coverage with 128,000 available records. TargetReady models have been applied to the HearthSong and Magic Cabin file. Use this list to power consumer acquisition programs and target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Targetready models have been applied to the hearthsong and magic cabin file.
| Category | Children |
| Segment | Consumer |
| Universe Size | 100,000+ |
| Base CPM | $155/M |
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