The Golden Years - Shopping For Grandkids delivers a curated database of contacts in children's products and parenting, offering broad reach spanning 1,657,223 records. Seniors having grand-kids who they love to spoil, often spending more money on them then they did their own children. This list is built for direct mail campaigns, enabling marketers to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Seniors having grand-kids who they love to spoil, often spending more money on them then they did their own children.
| Category | Children |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $155/M |
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