The College Book Stores, Intent To Buy - Powered By Amex Advance (SM) is a large-scale mailing list featuring contacts in book buying and reading. Consumers who have a propensity to purchase a variety of items at college book stores. Whether you're running targeted marketing outreach or building awareness, this list lets you connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
Consumers who have a propensity to purchase a variety of items at college book stores.
| Category | Book Buyers-Consumer |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $155/M |
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