Bottom Line Wiland Direct Modeled Masterfile provides solid coverage with 347,974 available records, connecting marketers with buyers in book buying and reading. This list is built for multi-channel marketing campaigns, enabling marketers to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Wiland direct members can now apply their models to bottom line subscribers/buyers to connect with their ideal customer type for the highest rate of engagement, ensuring effective marketing strategies and outreach.
| Category | Book Buyers-Consumer |
| Segment | Consumer |
| Universe Size | 300,000+ |
| Base CPM | $160/M |
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