Featuring solid coverage with 745,982 available records, the Book Center Central targets professionals active in book buying and reading. Marketers leverage this data for direct mail campaigns, gaining the ability to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Consumers who have purchased two or more hardcover, soft cover, e-book or audio downloads of professional and technical editorials on a variety of topics, ensuring they stay informed and updated in their fields.
| Category | Book Buyers-Consumer |
| Segment | Consumer |
| Universe Size | 700,000+ |
| Base CPM | $155/M |
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