This consumer mailing list offers access to subscribers in book buying and reading, with broad reach spanning 2,400,000 records. African American consumers who read a book or magazine as one of their favorite pastime. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
African american consumers who read a book or magazine as one of their favorite pastime.
| Category | Book Buyers-Consumer |
| Segment | Consumer |
| Universe Size | 2,000,000+ |
| Base CPM | $120/M |
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