The Maternity Apparel, Intent To Buy - Powered By Amex Advance (SM) delivers a curated database of contacts in baby products and parenting, offering solid coverage with 585,845 available records. Consumers who have a propensity to spend on quality clothing items that will affordably help them stay chic, comfortable, and confident. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Consumers who have a propensity to spend on quality clothing items that will affordably help them stay chic, comfortable, and confident.
| Category | Babies |
| Segment | Consumer |
| Universe Size | 500,000+ |
| Base CPM | $155/M |
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